How to Manage Quality Content
Content is one of the first things your potential customer is going to see. It is a make or break point for them, and you wouldn’t want your lack of good content to be the reason you lose that customer’s business. To understand what your content may be lacking you need to know that there is average and high-quality content. The difference between maintaining the average and great quality is that the more engaging your content is, the more of response you’ll get from potential clients and customers. Digital marketers agree that when content marketing is correct, it can have a significant improvement on a business’s site traffic, lead generation, customer retention, social media engagement and search engine ranking.
If you’re unsure of how to approach content marketing, there are award winning services right in your neighborhood! Teams are put together to ensure that your content marketing plan is unique to you and your business and that it reaches the right audience. However, teams like ours at Planet 8 Digital are also looking to help business owners understand the importance of good quality content on their own.
Some Pointers from the Experts
Content Reviews: While our team uses analytical data to ensure that the content we’re producing for clients is on-point and accurate, the heavy-duty analytical data isn’t a necessity for do-it-yourself small business owners! While it is crucial to monitor your engagements and conversions at the start of your campaign to form a baseline, allocating your time and resources in other facets of your campaign might prove more beneficial.
You can manage your content by just reviewing it on a monthly, quarterly or yearly basis. It’s simple to look at the pieces that had received responses (both good and bad). You can organize and monitor each piece posted in a simple Excel document; then when it comes time for the review, you directly discuss with your team the areas that need improvement.
Planning Ahead: Going hand in hand with your content review; if you know what needs to improve you can proactively plan for it! Giving your team the ability to piece together ideas and set them up on a weekly or monthly basis. The more organized thoughts go into the content, the better the quality. Plus this also gives you, the business owner, a chance to see what’s written before it’s on your site.
Scheduling Releases: Creating a standard and regular release time (let’s say weekly on Wednesday’s at 1 pm) gives your visitors the impression that you’re not only reliable but timely. Of course, you don’t have to plan out daily blog posts, but regular social media would benefit you! Keeping the unpredictability out of your posts will keep your recurring visitors on track and happy. But make sure you understand your target market!
If your prospective buyers are college students who spend hours browsing the web in the late hours of the day, you may find that there is more engagement during those hours. If your prospective buyers are middle-aged men and women, then you may find that posting on Monday and Tuesday mornings yields the most engagements. Again, know your target audience!
Consistency: You want to keep the same tone and style present throughout all of your content. For a team, this is easier to do by producing guidelines and rules; such as avoiding particular conjunctions or phrases. For a small business owner who’s looking to boost his online views, it could be harder because you’re relying on your current team members. Try keeping individual members on the same projects throughout; if team member A is handling blogs and social media and team member B managing your pages and any email campaigns don’t switch them around.
Inbound Marketing is Here to Stay!
Content marketing is becoming essential to online success for businesses! Keep it engaging and geared towards the right audience to ensure the most efficient usage of your content, but also think about investing your time into meeting with a professional team. There are much more ways that content can benefit you, it just depends on if you access those benefits on your own or not.
