WHAT WE DO
Local SEO is probably going to be the most important part of your digital marketing strategy if you rely on the local area for customers. Planet 8 Digital SEO Company creates ideal local SEO solutions for your business. Do not let your competitors out rank you on Google and Google Maps.
Level up your business and get discovered by your potential customers.
Google’s goal is to provide visitors with the most relevant and reliable information about every topic that is searched. So, sites that have the most comprehensive and well-written information, have a high number of visitors, and are linked to the most legitimate and high-ranking websites, are the ones that come up the fastest and rank highest in Google searches.
The primary goal of an SEO strategy is typically to rank high on Google’s organic search results page. Google works in the following stages to find and rank content:
Crawling – Google uses “bots” to crawl the web and look for new or updated web pages. For Google to find a page, the page must have links pointing to it. The more links a page has to it, the easier it is for Google to locate that page.
Indexing – Next, Google analyzes the URLs the bots discover and try to make sense of what the web page is about. Google will look at things like content, images, videos, and other media files. It then stores this information in its database called the Google Index.
Serving – Once Google has assessed URLs, it determines which pages are most relevant to the users’ search queries and organizes them accordingly in the search engine result pages (SERPs).
Local search refers to results returned from Google with geo-targeted keywords that were picked up as having local intent. Since 2009, Google has shown local search results for generic searches, meaning users no longer need to include a city, state, or zip code in their search to be shown local results.
Local SEO strategies are techniques designed to achieve increased visibility for plastic surgery practices in a specific area or region. If you advertise services that are geo-targeted, local search optimization is a MUST. Planet 8 Digital Agency optimizes your local search listings to increase the chances of bringing in new clients directly to your practice.
20% of desktop searches are local in nature
50% of mobile searches have local intent
Local search engine optimization (SEO) is the process of optimizing the local search visibility of a business or service within a geographic area.
Search engines like Google, Bing, and Yahoo use the user’s IP address (for desktop) and geolocation (for mobile) to determine what results to show when someone performs a local search for a specific business or service relevant to their location.
Let Planet 8 Digital Agency connect your business with high-intent customers in your local market with our proven local search engine optimization (SEO) campaigns.
The Planet 8 Digital Agency team works to ensure companies have high visibility for their service offerings in the Google Local Pack, and organic search results. We use a range of local SEO techniques including on-page optimization, content optimization and content creation.
Plus, technical SEO components such as name, address, and phone number (NAP) schema are all applied on the website. Off-page focuses on Google Business Profile (GBP) claiming, optimization and ongoing GBP management.
Additional strategies include business listing syndication, data aggregator submissions, GPS mapping apps, and in-dash navigation distribution. While we do not respond to reviews on behalf of our clients, we do provide them with reputation management solutions to make it easier to respond, and easier to gather more reviews. Our goal is to provide affordable local SEO solutions for your business’ needs.
Our goal is to always provide affordable local SEO solutions for your business’ needs.
Google Business Profile (formerly) Google My Business provides you with the ability to list your business on local search results and on Google Maps. You can display valuable information about your business, including customer reviews, pictures, the opening/closing times, contact details, a link to your website and social media pages. More recently, Google has also released a new feature allowing you to post a link to articles or coming events. The GBP listing is free and should be regarded as a necessity by all businesses.
Our LOCAL SEO Agencies proven SEO techniques & strategies for local business success have resulted in
success for our clients and their businesses.
We learn your business needs and website purpose then conduct a comprehensive website review. Identify your KPIs, determine your conversion path, and perform extensive keyword research to gain detailed knowledge of your practice’s processes and goals.
We take an in-depth look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies, and link building tactics. Then utilize these analytics to formulate the best approach for your SEO.
Our SEO experts identify your marketing gaps as well as opportunities, to create your strategic online marketing plan. We prioritize the most critical aspects of your SEO in the first few months of your campaign to ensure our SEO efforts deliver immediate results.
We optimize your web pages and blog posts, improve your website structure, and manage your business listings. Implement social media management campaigns and reach out to third-party websites to increase your online reach. Our multiple channel strategy also improves your overall SEO results.
We monitor your online progress to understand the impact of your SEO campaign. Evaluate your keyword rankings, KPIs, your organic traffic, bounce rate, conversion rates, local visibility, and click-through rates (CTRs) to improve your SEO optimization strategies.
Our SEO team schedules monthly reports to keep you updated with your campaign progress. The reports present an overview of your site performance including your KPI trends, overall traffic, and ranking.
Improve Based on the latest search engine algorithm updates and market trends we continuously adjust our SEO optimization strategies. We take a proactive approach to ensure your website ranks high on search results. Trust our team to make continuous improvements on your SEO strategy.
94% of users skip search ads and go straight to organic results
85% of clicks on search engines occur in organic search results
68% of all user's online experiences begin with a search engine
85% of people look up the location of a business on Google Maps
32% is the average click-through rate of the top page listed in a Google search
75% of people never scroll past the first page of search engine results
Setting up your Google Business Profile (GBP) listing is one of the simplest and most effective ways for setting your business up to be found online. Today, search queries are more geographically specific, and Google’s algorithms are developed to consider user intent.
An optimized Google Business Profile (GBP) listing is your best friend when it comes to acquiring traffic. When people search for local businesses in their area, Google will rank your business based on geographic proximity and relevance to that search. Google will also look at the activity on your GBP profile and the quality of the information you provide, which are all ranking factors for local search results. A poorly optimized Google Business Profile will rank lower than one kept active and full of high-quality, relevant content for your potential customers.
Today, Google search results are more optimized than ever for the user’s search intent. Meaning potential customers often do not have to enter actual websites to get the information they need – it is all there on the search result page. To compete in these “zero-click searches”, you must have an optimized Google Business Profile which enables users to have more interactions with your profile (sometimes even more than with your website) and, ultimately, more conversions into customers.
If you do not have an optimized Google Business Profile, your potential customers will see your location on Google Maps and perhaps read your customer reviews. But when your GBP listing is managed actively and consistently, it becomes a much more effective tool for customer acquisition. An optimized Google Business Profile will let searchers accept your exclusive offers, book appointments, research your service offerings, and more – all often without having to visit your website at all. So, the path to attaining more customers gets shorter.
As an example, you have probably done a Google search such as, ‘places to eat near me’, if so then you’ll notice that Google returns a list of three locations where you can eat based on your current location. The three businesses shown have a Google Business Profile page and are one step closer to attracting you as a customer. If these businesses did not have an optimized GBP page, they would not have shown up in the search results. Think about this in the context of your business.
As Google makes regular changes to its algorithms, if you want to be found in local search results you need to have an optimized Google Business Profile listing.
Search engine optimization (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, and others.
This includes creating high-quality content in addition to monitoring your site’s technical health, gaining links from other sites to your website, maintaining your site’s local search presence, and more.
Traditional SEO strategies focus on optimizing for keywords and keyword phrases. Local SEO strategies focus on optimizing for keywords and keyword phrases – and location queries. To place in search queries, a business website needs both types.
Local SEO focuses on optimizing a business’s online presence to attract more business from relevant local searches. These searches occur on Google and other search engines. It differs from regular SEO in its emphasis on local search results and listings, such as Google My Business.
Online reviews significantly impact Local SEO as they provide social proof and influence your business’s visibility in search results. Positive reviews can improve your business’s local search ranking and encourage more customers to choose your service or product.
Local citations are mentions of your business’s name, address, and phone number on other websites. They are crucial for Local SEO as they help verify your business’s legitimacy and improve your local search rankings.
Google My Business (GMB) is a critical tool for Local SEO as it allows businesses to appear in local search results and Google Maps. A well-optimized GMB profile provides essential information about your business, including location, hours, and services, directly to potential local customers.
Keywords remain a vital part of Local SEO. Including location-based keywords in your website’s content helps in appearing in search results for those specific local queries.
With the increasing use of smartphones for local searches, mobile optimization is crucial. A mobile-friendly website enhances user experience and is favored in Google’s local search rankings.
Search engine optimization is a long-term strategy. For your strategy to be successful, you must implement a holistic SEO strategy, including both on-page and off-page optimization. Some efforts will pay off in the short term after implementation. Typical examples are changing meta titles and headings or improving the content on a few pages.
Other efforts, such as implementing Schema markup on pages, creating a substantial volume of informative content, building authoritative links, or attracting positive reviews, take time and pay off in the long term.
No single thing will revolutionize the performance of your SEO strategy. All the elements work together, and it is the combination of all the signals Google reads that will make the needle move forward for you. Your best bet is to base your content strategy on the right keywords, create consistent content, optimize for local and technical SEO, and be ready to pivot your strategy as necessary based on performance.
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