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We provide you with a much better conversion rate and lower monthly spending. One thing to keep in mind is that PPC advertising is an ongoing process of methodically testing one landing page structure against another, how one advertisement text sizes up against another, and much more. Through the discovery of just how dominant PPC advertising in the online marketing world really is, we have adopted a diligent work ethic and have become recognized PPC professionals in Bucks County and Philadelphia.
The main tools we use are social media marketing, search engine marketing, and Google Analytics. However, with changes to the industry on an almost weekly basis, our arsenal of tools changes frequently. In addition, we offer our clients a full set of integrated services to help them succeed in our constantly evolving digital landscape.
Pay per click marketing allows practices to place ads strategically on a variety of online marketing platforms such as the Google Display Network. PPC is a paid search model used to make service offerings highly visible, build brand awareness, and gain immediate traction from specific audiences. With PPC, advertisers only pay each time a user clicks on their PPC ads. Pay-per-click goes beyond the Google search engine results pages. Social media sites, like YouTube, Facebook, Pinterest, and LinkedIn also apply the pay per click model.
PPC advertising is a keyword-based marketing strategy. PPC campaign management services like Adwords, sixads, Bing Ads, Facebook Ads, Instagram Ads assign a value to different words, search terms and phrases based on the term’s search volume, difficulty, and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ noticeability.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their search engine results pages (SERP). You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTR) and drive prospects to an SEO-optimized landing page.The idea of a pay-per-click campaign is to “buy visits” to your website with the aim of generating new clients for your practice.
Planet 8 Digital tests wisely around a campaign that is structured as an outer attack where small business owners will experience the same advantages than bigger brands by gaining a fair share of PPC traffic.
For us it is about making your small business grow through integrated search engine marketing strategies and targeted PPC advertising. Why spend hours manually calculating the statistical significance of your PPC Ad copy when we can do it in a few minutes. The bottom line is that we save you money and increase conversion. Why look anywhere else? We encourage you to find out more by calling us today at (215) 515-5188 or Contact Us to Schedule a Free Consultation.
PPC campaigns are one of the quickest ways to get results for your practice. Many practices see their revenue double or triple within months of starting a pay-per-click campaign.
SEO is a successful way to increase your organic traffic, build brand awareness, establish online credibility for your practice, attract new patients, encourage existing patients continued trust, and optimize advertising costs. On average, it takes at least four to six months before you start seeing results with an SEO campaign. SEO takes time. For this reason, marketers relying heavily on organic search generally fail to achieve their marketing goals. Pay per click marketing is a more effective online marketing approach that presents complete control, provides flexibility, and offers instant results.
Pay per click advertising is one of the best and most cost-effective online marketing strategies. What distinguishes PPC from other types of advertising, is that it allows for highly targeted marketing campaigns according to very specifically designed criteria, which speeds up the customers’ buying journey and increases your appointment rates. If you have a small timeframe to promote your service offerings and make an impact on your market, pay per click advertising may be the best option for you. PPC advertising allows practices to take control of their ad spend and get their service offerings in front of the right audience in the right place and at the right time.
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