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asked questions
Planet 8 Digital

Frequently asked questions

Welcome to our FAQ page, where we answer some of the most commonly asked questions about digital marketing and our services at Planet 8 Digital Marketing Agency.

Whether you’re a small business owner or a marketing professional, we hope to provide you with the information you need to make informed decisions about your digital marketing strategy.

General FAQ

Before you sign or commit to anything, we have an extensive “Client Questionnaire” that we ask you to fill out so that we can learn more about your needs, clients and industry. There is absolutely no commitment on your part by completing this questionnaire.  If you are interested in our services, here’s some tips to get the most out of a digital marketing agency!

Not at all! All contracts and services agreements are on a month to month plan. There are no hidden fees for cancelling – ever. We are happy to report that we have never had a client terminate their services or switch to another provider since we’ve started.

We don’t have any pre-priced budgets. We also do not have any monthly minimums or required buy in packages. Our ability to handle all budgets -big, small and in-between sets us apart. Each client’s campaign is evaluated individually based off their goals, needs and ability. You get back what you put in, so if you can’t afford a comfortable monthly marketing budget, we’ll advise you on your options.

Yes, we have a range of certifications and accreditations that showcase our expertise and commitment to excellence in digital marketing. Our team holds esteemed Google Certifications, which includes qualifications in Google Ads and Google Analytics. These certifications demonstrate our proficiency in managing PPC campaigns and leveraging analytics to drive successful marketing strategies.

Beyond our Google accreditations, our leadership brings over 22 years of experience in the digital marketing field. This extensive experience has not only equipped us with deep industry knowledge but has also allowed us to adapt and excel in the ever-evolving digital landscape.

We are also proud recipients of several awards recognizing our achievements in web design, SEO, and digital marketing. These accolades reflect our dedication to delivering exceptional results and innovative solutions to our clients.

Our certifications, experience, and awards are a testament to our commitment to providing top-tier digital marketing services. We continually strive to uphold the highest standards of professionalism and expertise in all our endeavors.


Traditional SEO strategies focus on optimizing for keywords and keyword phrases. Local SEO strategies focus on optimizing for keywords and keyword phrases – and location queries. To place in search queries, a business website needs both types.

Local SEO focuses on optimizing a business’s online presence to attract more business from relevant local searches. These searches occur on Google and other search engines. It differs from regular SEO in its emphasis on local search results and listings, such as Google My Business.

Online reviews significantly impact Local SEO as they provide social proof and influence your business’s visibility in search results. Positive reviews can improve your business’s local search ranking and encourage more customers to choose your service or product.

Local citations are mentions of your business’s name, address, and phone number on other websites. They are crucial for Local SEO as they help verify your business’s legitimacy and improve your local search rankings.

Google My Business (GMB) is a critical tool for Local SEO as it allows businesses to appear in local search results and Google Maps. A well-optimized GMB profile provides essential information about your business, including location, hours, and services, directly to potential local customers.

Keywords remain a vital part of Local SEO. Including location-based keywords in your website’s content helps in appearing in search results for those specific local queries.

Local SEO is not a set-and-forget strategy. Regular updates are necessary to reflect changes in search engine algorithms, your business information, and to stay ahead of local competitors.

With the increasing use of smartphones for local searches, mobile optimization is crucial. A mobile-friendly website enhances user experience and is favored in Google’s local search rankings.

Search engine optimization is a long-term strategy. For your strategy to be successful, you must implement a holistic SEO strategy, including both on-page and off-page optimization. Some efforts will pay off in the short term after implementation. Typical examples are changing meta titles and headings or improving the content on a few pages.

Other efforts, such as implementing Schema markup on pages, creating a substantial volume of informative content, building authoritative links, or attracting positive reviews, take time and pay off in the long term.

No single thing will revolutionize the performance of your SEO strategy. All the elements work together, and it is the combination of all the signals Google reads that will make the needle move forward for you. Your best bet is to base your content strategy on the right keywords, create consistent content, optimize for local and technical SEO, and be ready to pivot your strategy as necessary based on performance.