Content marketing refers to any form of marketing that involves the creation and sharing of media, as well as the publishing of content in order to acquire and retain clients. In simple form, content marketing is creating and sharing free content to attract and convert prospects into customers, while at the same time making sure that those who are already your customers become repeat buyers.
Well, content marketing uses blogs
, podcasts, videos, and social media sites as the content sharing platforms, while traditional copywriters write magnetic headlines, persuasive landing pages, and conversation-driven emails
. These are two different things but in any smart online marketing strategy, they work well together.
Today, content marketing is being used by about 86% of businesses world-wide. However, effective content marketing is not easy to find and that is where we come in to help you realize what effective content marketing for your business is all about.