Online reputation influences the business performance and processes of an entity. Your online reputation is determined by all the publicly available information that is posted or published about your business online. A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value.
Do not let unfair results ruin your online reputation or negatively impact your business. Control your brand messaging and reduce the impact of a crisis with ServMark Digital Agency reputation management services.
Online reputation management (ORM) services are specific to what people are saying about your company, on review sites, discussion forums, chat groups, blogs, news articles, or social media. It consists of reputation protection, monitoring, crisis management, and reputation recovery.
ORM focuses on influencing and improving the public’s perception of your business or brand. It involves monitoring any online “conversations” about your business, responding to questions or comments, and addressing any negative reviews or feedback.
We identify and clean up any damaging content about your company online as well as promote positive content that helps your business put its best foot forward. Through these efforts we strengthen the credibility of your brand and positively influence consumer purchase decisions, so you rank higher than your competition on search engine results pages (SERPs), gain more leads, opportunities, and customers.
Email marketing presents an excellent opportunity to reach targeted customers and generate revenue for your business. Email marketing offers more opportunities for your small business. It also drives better return on investment. With this tool, your business is able to create deeper relationships with a wider audience at a fraction of the cost of conventional media.
Plain and simple, online reputation matters, a lot. Online reputation management apart from obviously maintaining your positive brand image, can additionally help you strengthen relationships with customers, reach new customers, and build your online presence. It is crucial that your business has an actively maintained, positive, online presence. We help hundreds of companies manage and protect their online reputation.
Online reputation management is not only for businesses facing crises. In fact, prevention is a crucial part of managing a reputation. Today, negative news and opinions can go viral in an instant, causing real-time damage to your business reputation. We immediately address your issues and protects you in the future.
Our Google Removal Audit will take inventory and assess your entire online presence, including your website, blog, social media profiles, and your third-party business profiles. We then identify whether your results are candidates for de-indexing from search engines. While rare, this allows us to remove any negative Google results that can be completely taken off Google.
We analyze your Google search results to see what consumers see when they search for your business name and related keywords. Are there any negative results? Our Damage Control Process minimizes the number of people who will find your “negatives” on Google. We do this by burying them deep below positive content that tells your real story and contextualizes your results.
We continually create and promote positive content that shines a positive light on your business to protect your good name from future damage. This includes placing testimonials and reviews prominently on your website, monthly blog posts, social media updates, and rich media. The constant creation of optimized content keeps your positive webpages above your “negatives” and creates a protective barrier that prevents new negatives from being seen.
We monitor your online presence by tracking mentions of your company, your services, and also follow keywords connected to your industry or competitors, while you receive regular reports and analytics showing how your online presence is improving. Our team is here for you every step of the way, communicating with you regularly, and optimizing your strategy each month.
Reputation Management – in a business context, refers to consistently monitoring, optimizing, and responding to all company-related information across all channels to build a positive brand perception online. As a part of managing all aspects of your online reputation, in addition to review management, we also check on what people are saying on forums, groups, social media, as well as other sites across the internet.
Review Management – is just one layer of a comprehensive reputation management strategy. It is a process of driving, and monitoring reviews on your website as well as incoming customer reviews from various third-party review sites like Google, Yelp, and others and responding to them when necessary.
Now more than ever your company’s online presence is essential to its success. Our effective online reputation management strategy will bolster your public image, build trust, improve search engine rankings, and drive business to your door.
A well-managed online reputation can be treated as a competitive advantage. At some point, your potential customers will be deciding whether to buy you or your competitors. Most people will choose the brand with a stronger online reputation as research shows that 85% of potential customers use the Internet to research a company before they decide to make a purchase.
If you want to establish top-of-mind awareness, which refers to a company being first in customers’ minds when thinking of a particular industry or category, you need to manage your online reputation. It will make you more visible in your market and among competitors. The more people talk about your business online, especially in a positive way, the more popular you will get with potential customers.
Most people prefer buying from companies they can trust. A strong online reputation is a confirmation of your credibility, and the best social proof you can think of. It certifies the quality and value of your service. Reputation makes your brand more trustworthy. It is a sign of your customers’ loyalty and attachment. That is why it is important to stay in control of it and manage your online image.
Reviews play a huge part in your business reputation. Positive customer reviews can increase conversion rates by an incredible 270%! Studies show 97% of consumers read online reviews before contacting or visiting a business, 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers will act only after reading a positive review.
Conversely, studies also show that when companies have negative reviews, it deters 86% of consumers from doing business with them altogether. So, how important are customer reviews to shoppers? Extremely important. Our review management services automatically reach out to your customers, which increases the number of positive reviews you receive.
Review management must be a top priority for every customer-facing business because 98% of the consumers say that reviews influence their buying decision. Unfortunately, in most cases, your customers who DO have a pleasant experience, do not tend to leave reviews. Why?
You see, customers who DO have good experiences, who are the true reflection of your business’s reputation – do not leave reviews simply because…
They are not asked!!!
That is where ServMark Digital Agency comes in…
Since research shows 72% of consumers left a business review when asked and 86% of people would pay more for services from a company with high ratings and excellent reviews, we utilize automated ratings and collection tools that motivate your customers to leave positive reviews and helpful comments about your business.
Meaning…
97% of people read a review before choosing a business and check business ratings.
88% of people trust online business ratings as much as the word of a friend.
94% of people refuse to patronize a business that has a negative review score.
Our professional solutions drive business growth. Planet 8 Digital Agency is one of the leading online reputation and review management companies.
We have years of expertise and experience in digital reputation management. Our business reputation management firm will help your company with online review monitoring, reputation control, review management or other aspects of brand reputation management.
There is no better indication of a company’s reputation than online testimonials written by real customers. Potential customers rely heavily on the words written by previous customers and will often gravitate towards the product or service that yields the most positive reviews, regardless of price (within reason).
Like anything else, it only takes a few seconds to make a good first impression so if bad testimonials are featured at the top of Google, Facebook or Yelp, it will likely have an impact.
Your customers have the freedom to give their honest opinion of your establishment across multiple testimonial platforms, and you too have have the freedom to respond!
A simple process that we at Planet 8 Digital like to follow is reward the good, and respect the bad. By keeping this in mind, we like to thank the good reviewers and give them incentives to bring their friends back next time! On the other side, apologizing to the negative reviewers is of paramount importance and assures them that the mistakes will never happen again. But to top it off, also offer them incentives to come back BEFORE they completely disregard your brand.
In addition to our simple process, we understand the importance of quick and timely responses; there’s no point in letting the negative thoughts linger in the customer’s head for days, if not weeks. So it’s in everybody’s best interest to address the customers immediately.
With Planet 8 Digital, consider your online reputation managed!
Online reputation management, or ORM, is the process of managing the online information about a person, company, or brand. The primary goal of ORM is to establish an accurate, sustainable, and controllable search landscape that represents the full arc of an organization.
Online reputation management involves publishing and optimizing digital content to control the first page of Google. A typical ORM strategy may include review management, social media marketing, search engine optimization, and customer service tactics.
Duration 1-8 weeks – If the problem you are having is with negative content, and that content can be removed at the source, it can take as little as one week, or as long as a few months to remove a web page. Factors affecting duration include whether we have a relationship with the site, can contact the publisher, and if the publisher agrees to removal.
Duration 1-2 weeks – Reviews that violate the Terms of Service (TOS) of the review platform can often be removed in a few days or weeks depending on the responsiveness of the platform. Reviews that do not violate the TOS can usually only be removed by the individual that posted the review. Sometimes that individual can be convinced to update or remove a negative review.
Duration: Early results: 8 weeks. Completion: 6-12 months – reputation repair (excluding removals) that involves pushing negative content down and positive content up takes about two months to begin working in most cases. The average reputation repair campaign takes 6 to 10 months for satisfactory results.
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