We provide you with a much better conversion rate and lower monthly spending. One thing to keep in mind is that PPC advertising is an ongoing process of methodically testing one landing page structure against another, how one advertisement text sizes up against another, and much more. Through the discovery of just how dominant PPC advertising in the online marketing world really is, we have adopted a diligent work ethic and have become recognized PPC professionals in Bucks County and Philadelphia. Planet 8 Digital has PPC Management Services Bucks County PA business trust to deliver success.
The main tools we use are social media marketing, search engine marketing, and Google Analytics. However, with changes to the industry on an almost weekly basis, our arsenal of tools changes frequently. In addition, we offer our clients a full set of integrated services to help them succeed in our constantly evolving digital landscape.
Do not let unfair results ruin your online reputation or negatively impact your business. Control your brand messaging and reduce the impact of a crisis with ServMark Digital Agency reputation management services.
Pay-per-click marketing allows practices to place ads strategically on a variety of online marketing platforms such as the Google Display Network. PPC is a paid search model used to make service offerings highly visible, build brand awareness, and gain immediate traction from specific audiences.
With PPC, advertisers only pay each time a user clicks on their PPC ads. Pay-per-click goes beyond the Google search engine results pages. Social media sites, like YouTube, Facebook, Pinterest, and LinkedIn also apply the pay per click model.
PPC advertising is a keyword-based marketing strategy. PPC campaign management services like Adwords, sixads, Bing Ads, Facebook Ads, Instagram Ads assign a value to different words, search terms and phrases based on the term’s search volume, difficulty, and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ noticeability.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their search engine results pages (SERP). You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTR) and drive prospects to an SEO-optimized landing page.
The idea of a pay-per-click campaign is to “buy visits” to your website with the aim of generating new clients for your practice.
Planet 8 Digital tests wisely around a campaign that is structured as an outer attack where small business owners will experience the same advantages than bigger brands by gaining a fair share of PPC traffic.
For us it is about making your small business grow through integrated search engine marketing strategies and targeted PPC advertising. Why spend hours manually calculating the statistical significance of your PPC Ad copy when we can do it in a few minutes. The bottom line is that we save you money and increase conversion.
Why look anywhere else? We encourage you to find out more by calling us today at (215) 515-5188 or Contact Us to Schedule a Free Consultation.
PPC campaigns are one of the quickest ways to get results for your practice. Many practices see their revenue double or triple within months of starting a pay-per-click campaign.
SEO is a successful way to increase your organic traffic, build brand awareness, establish online credibility for your practice, attract new patients, encourage existing patients continued trust, and optimize advertising costs. On average, it takes at least four to six months before you start seeing results with an SEO campaign. SEO takes time. For this reason, marketers relying heavily on organic search generally fail to achieve their marketing goals. Pay per click marketing is a more effective online marketing approach that presents complete control, provides flexibility, and offers instant results.
Pay per click advertising is one of the best and most cost-effective online marketing strategies. What distinguishes PPC from other types of advertising, is that it allows for highly targeted marketing campaigns according to very specifically designed criteria, which speeds up the customers’ buying journey and increases your appointment rates. If you have a small timeframe to promote your service offerings and make an impact on your market, pay per click advertising may be the best option for you. PPC advertising allows practices to take control of their ad spend and get their service offerings in front of the right audience in the right place and at the right time.
Pay-per-click (PPC) is one of the most effective online marketing methods available due of its superior audience targeting. The PPC market is no longer Google-exclusive with Facebook and Amazon also claiming spots on the list of the best PPC platforms. We use vital PPC stats to create well-thought marketing strategies and choose the right platforms to advertise your services.
65% of consumers click on PPC advertisements
PPC ads can increase brand awareness by 80%
60% of mobile users click on a PPC ad at least once a week
70% of PPC ads clicks come from mobile devices
Capitalizing on pay-per-click (PPC) advertising is one of the best decisions you can make to keep your business ahead of the competition. Do not lose customers to your competitors. Make the right advertising decisions for your business. Partner with Planet 8 Digital Agency to achieve paid PPC search success, get more customers to contact you, increase revenue and substantially grow your business.
We use tools to understand your customers’ search behavior to accurately predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry relevance, search volume, and competition. Your keyword list is continuously refined to capture your target audiences’ interest and search intent so they can find your company easier.
We create strong headlines, utilize high-performing keywords, craft engaging content, and place clear calls-to-action (CTAs) on your website’s landing pages. Our combined search engine optimization (SEO) strategies with pay-per-click (PPC) best practices compel online users to contact your business for their service needs.
We optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies, and track your return on investment (ROI). These tactics improve your Quality Score, click through rates (CTRs), and impression share, thus positioning your business at the top of search results increasing brand awareness, site visitors and new customers.
Social Media Advertising
Investment in pay-per-click (PPC) advertising will improve your brand recognition, reduce marketing costs and help you stay top of mind with your prospects. We determine your target audience, analyze their social media behavior, and utilize images, videos, and text ads to improve your prospect reach and engagements resulting in more new customers for your business.
Target specific visitor segments and get cost-effective results from retargeting prospects back to your website. Customers are up to 70% more likely to buy your services when you use retargeting ads. We identify your top-performing campaigns, create retargeting ads for high-value customers and website visitors who already indicated interest in your services generating a greater return on ad spend (ROAS).
We create different variations of your pay-per-click (PPC) ads such as the layout, images, headlines, and calls to action (CTAs), to determine which version generates the best possible outcomes. The test results allow us to evaluate the effectiveness of your paid ads and guide us in optimizing your next paid search campaign therefore, improving your overall PPC strategy.
We produce digital rich media display ads with text, high resolution images, flash, video, and audio that appear on social media platforms like Facebook, Twitter, and Instagram to catch the attention of viewers and encourage them to buy your service offerings. We put display ads in front of the right audience and make them more relevant by targeting placement, interest, context, or topics in real-time, resulting in more customers for your business.
Engage with your ideal audience across search engines like Google and Bing to acquire more traffic and visitors to your website. We perform detailed PPC audits to ensure your service offerings reach your target segments. We optimize your pay-per-click (PPC) ads for each platform, improve your SEM targeting, and leverage website link extensions for higher engagement rates which leads to more customers.
93% of Americans use the Web to find local businesses. Leverage the power of Nextdoor, an advertising channel that connects your business with customers in your local area. We claim and manage your Nextdoor business page, draft ads tailored to your local customers, and create a landing page on your website dedicated to traffic coming from Nextdoor. We track, analyze, and measure your metrics to boost future campaigns, increasing your visibility and sales.
We create unforgettable YouTube ads that tell your unique story and connect with potential customers through a more targeted YouTube video marketing approach. We explore advanced YouTube targeting options, set up video retargeting campaigns, and in-stream ads that engage your prospects and establish your business as a recognized authority in your industry.
Capture your target audience at the right time, on the right platform and convert them into new customers. We write persuasive pay-per-click (PPC) ads, test your landing page designs, and develop user-friendly lead capture forms to increase your Quality Score, click through rates, conversion rates, and profit without raising your ad spend.
Our budget friendly, conversion-driven campaigns steer immediate, qualified traffic to your website’s landing pages. We manage everything from keyword research and analysis, channel strategy and pay-per-click (PPC) campaign launch, to monitoring and pay-per-click ads and A/B testing so you can focus on profitably growing your business.
With more digital marketing platforms and eCommerce channels emerging every year, pay-per-click (PPC) has become one of the most used marketing frameworks by businesses for generating higher return on ad spend (ROAS) and return on investment (ROI). Still, without a robust paid search marketing strategy your business is missing visibility and opportunities on digital marketing platforms.
Pay-Per-Click visitors are 50% more likely to purchase something than organic visitors.
Google search, Google Images, and Google Maps account for 92.96% of all global traffic.
40% of all clicks go to the top three paid ad spots on the search engine results page (SERP).
Pay-Per-Click (PPC) advertising provides a business with the opportunity to place ads in front of businesses and individual consumers based on specific search queries. Thanks to the speed to market, performance data, and budget control that PPC advertising offers, it is a high-value method of presenting your services to the right audience at the right time.
With pay-per-click (PPC) marketing, an advertiser pays each time their ad is clicked on. Another words, PPC is a pay-to-play bidding platform that rewards companies who are willing to pay more and/or dedicate more time on their campaigns with better ad placement and performance.
The Google Economic Impact Report states that on average, a business generates $2 in revenue for every $1 spent in its Ads platform. Overall, that is a strong ROI. To achieve these results, your PPC campaigns require lots of maintenance. Because these ads are so high-value and offer such impressive ROI, most organizations outsource PPC management to companies like ServMark Digital Agency with experts who dedicate the time required to deliver these amazing results.
Google recommends a PPC budget of $50-$60 per day. You should also check daily and see how your ads performed. If you think it is good enough, leave it as it is. On the other hand, if you think it is too little or too much, then adjust. Test until you figure out what number works best.
What you pay is determined by a range of factors, including:
What your competitors are willing to pay
How well your ads are written
The relevancy of your ads
How well your landing page performs
How successful your ad is
Google and other PPC channels strive to ensure they create a highly relevant experience for search users. They also want to ensure that advertisers continue generating strong return on ad spend (ROAS), so they reward highly relevant ad experiences with lower costs per click. This mean the better you maintain your ads, your keywords, and your landing page experiences, the more cost-effective your PPC campaigns will be.
Your PPC ads can appear on multiple platforms. These include:
Google Search Network – Your ad can show next to organic search results when someone searches with terms related to one of your keywords.
Google Display Network – Your ad can be placed as a display ad on a huge network of sites across the internet.
Google Partner Network – Examples include AOL, Amazon, NYTimes, WashingtonPost.com.
After submitting your info, you'll be invited to schedule a 1-on-1 phone call with a home service marketing expert.
We'll develop a custom marketing plan for you based on your market, competition, and goals so you can be on your way to more business!
We'll prepare an actionable report that will help identify your highest marketing ROI.
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