Having a website for your business is beneficial as long as it’s done the right way with the right content. This blog will be about how Single Page Websites and Multi-Page Websites differ and what the positives and negatives are between both.
If you’re in the market for a single page website with the goal to target a specific audience, then you might want to reconsider. Some of the negatives for single page sites include:
Even though there are more negatives than positives, there are still some positives to a single page website. Some of these include:
Having a multi-page website can be hard to deal with if you’re someone that just wants to find the info and be done with reading. Sometimes, depending on the industry, multi-page websites can contain too much information and confuse the user, causing them to avoid reading the content that you took time to craft. This is where landing pages come into play but we’ll talk about that in the positives of a multi-page website.
In today’s SEO standards having a multi-page website is the way to go if you want to provide your audience with a plethora of information with exquisite design while having the outreach you want to rank well and efficiently in your industry.
At the end of the day, a multi-page website is better than having a single page website. It will promote having more content to entice users to read and learn more about your business. The more people that visit your website the easier you can better your content and learn what makes people want to learn about your industry.
Although there is good things about having single page websites, they are generally better for landing pages focused on specific locations or services for your business. This can be done efficiently by using the landing pages on your Google AdWords campaign that’s focused on specific locations in your area.
Look at it this way
If your single page website is a newly growing tree in the middle of the forest, the sunlight (i.e your potential visitors) is only reaching the top of the surrounding 50 ft trees (i.e. other existing multi-page websites). To give yourself the photosynthesizing chance that you need in the future, you need to grow your tree (i.e. the pages on your website) to capture as much sunlight as possible.